Cosmic Incense, HOOHAA x HARRY
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For December 2021 month we’re bringing all of our subscribers a festive treat. No matter what Edi...
Labdanum: The Gold in the Goats Beard
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The history of labdanum goes all the way back to the ancient world. It’s mentioned in the Bible’...
What the HOOHAA: Pheromones
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Sorry to take a massive steamer on your date night scentscape, but there’s never been a human phe...
The History of the Hoohaa
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When did all of the hoohaa used to sell perfume begin? Let’s take a trip back to France in June 1...
We're at the Top!
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Already sick of getting the tube again? Grab a copy of Stylist and find us ON TOP of the Beauty Intelligence list!
Jorum Studio perfumer, Euan McCall, on Nectary.
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We’re a very lucky bunch here at Hoohaa. We can ask perfumers about their inspirations and get an...
Meet Your Maker with Maya Njie
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We asked perfumer Maya Njie all of our burning questions about her inspirations and creative proc...
So you want a new perfume?
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For many people buying a new perfume can be a daunting experience. With the thousands of fragranc...
For Everyone Since 1709
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In 1994 Calvin Klein’s CK1 reintroduced a concept to the perfume buying public that had long sinc...
Perfume 101: Notes & Accords
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The “notes” of a perfume don’t always directly translate to the ingredients used to make it. For ...
