



Best of British: Silver Jubilee
Regular price £49.00Celebrating the Best of British Perfume
Mabel's Tooth by Freddie Albrighton - Toffee | Hazelnut | Leather | Dried Fruits
Ingredients: Alcohol, Parfum, Benzyl Alcohol, Benzyl Benzoate, Eugenol, Coumarin, Alpha-isomethyl ionone, Isopropyl Myristate, Propylene Glycol
Inevitable Crimes of Passion by 4160Tuesdays - Grapefruit | Chocolate |Patchouli
Ingredients: Ingredients: Alcohol, Parfum, Limonene, Farnesol, Citral
Gourmand by Olfactive O - Rum | Malted Milk | Tonka | Vanilla Bean
Ingredients: Alcohol denat, Parfum (Fragrance), Citral, Citronellol, Eugenol, Farnesol, Geraniol, Limonene, Linalool, Evernia prunastri extract, Coumarin, Benzyl Cinnamate, Cinnamal, Isoeugenol.
Realist by Contradictions in Ilk -Yuzu | Cedarwood | Black Tea | Vetiver
Ingredients: Alcohol denat, parfum, linalool, limonene, hexyl cinnamal, geraniol, citral, isoeugenol, coumarin, hydroxycitronellal, eugenol, cinnamyl alcohol, citronellol, alpha-isomethyl ionone, benzyl alcohol, benzyl benzoate, amyl cinnamal
4 x 10ml/0.35 oz.
Selected and Decantedby: Hoohaa, Wadebridge House, 16 Wadebridge Square, Poundbury, Dorchester, DT1 3AQ
Best of British: Gold Jubilee
Regular price £74.00Celebrating the Best of British Perfume
Gourmand by Olfactive O - Rum | Malted Milk | Tonka | Vanilla Bean
Ingredients: Alcohol denat, Parfum (Fragrance), Citral, Citronellol, Eugenol, Farnesol, Geraniol, Limonene, Linalool, Evernia prunastri extract, Coumarin, Benzyl Cinnamate, Cinnamal, Isoeugenol.
The Optimist by Vaunt - Pine Wood| Cedar Wood | White Woods
Ingredients: Alcohol (denat), Parfum, Linalool, Geraniol, Limonene, Benzyl Benzoate.
Mabel's Tooth by Freddie Albrighton - Toffee | Hazelnut | Leather | Dried Fruits
Ingredients: Alcohol, Parfum, Benzyl Alcohol, Benzyl Benzoate, Eugenol, Coumarin, Alpha-isomethyl ionone, Isopropyl Myristate, Propylene Glycol
We are the Martians by AROMATOM - Saffron | Cold Metal | Smoke | Amber musk
Ingredients: Alcohol Denat., Parfum, Limonene
Temptation by 4160Tuesdays - Musks
Ingredients: Alcohol Denat., Parfum
Infatuated by Contradictions in Ilk - Cedarwood | Wet Grass Accord | Rubber Accord | Dry Amber
Ingredients: Alcohol denat, Parfum, Limonene, Coumarin, Linalool, Citronellol, Eugenol, Benzyl Benzoate.
6 x 10ml/0.35 oz.
Selected and Decantedby: Hoohaa, Wadebridge House, 16 Wadebridge Square, Poundbury, Dorchester, DT1 3AQ
Best of British: Platinum Jubilee
Regular price £95.00Celebrating the Best of British Perfume
Inevitable Crimes of Passion by 4160Tuesdays - Grapefruit | Chocolate |Patchouli
Ingredients: Ingredients: Alcohol, Parfum, Limonene, Farnesol, Citral
Cosmic Incense by HOOHAA x Harry - Pink Pepper | Olibanum | Patchouli | Sandalwood
Ingredients: Parfum, Ethanol, Aqua, Limonene
Realist by Contradictions in Ilk -Yuzu | Cedarwood | Black Tea | Vetiver
Ingredients: Alcohol denat, parfum, linalool, limonene, hexyl cinnamal, geraniol, citral, isoeugenol, coumarin, hydroxycitronellal, eugenol, cinnamyl alcohol, citronellol, alpha-isomethyl ionone, benzyl alcohol, benzyl benzoate, amyl cinn
Mabel's Tooth by Freddie Albrighton - Toffee | Hazelnut | Leather | Dried Fruits
Ingredients: Alcohol, Parfum, Benzyl Alcohol, Benzyl Benzoate, Eugenol, Coumarin, Alpha-isomethyl ionone, Isopropyl Myristate, Propylene Glycol
Thurible by Rook Perfumes - Clove | Incense | Turkish Rose | Ambergris
Ingredients: Alcohol Denat, Parfum, Isopropyl Myristrate, Propylene Glycol, Cinnamal, Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Citronellol, Eugenol, Geraniol, d-Limonene.
Celadon by Early Modern - Lettuce | Clay | Chalk
Ingredients: Alcohol, Parfum, Propylene Glycol, Isopropyl Myristate, Limonene, Coumarin, Cinnamyl Alcohol
Gourmand by Olfactive O - Rum | Malted Milk | Tonka | Vanilla Bean
Ingredients: Alcohol denat, Parfum (Fragrance), Citral, Citronellol, Eugenol, Farnesol, Geraniol, Limonene, Linalool, Evernia prunastri extract, Coumarin, Benzyl Cinnamate, Cinnamal, Isoeugenol.
Spring Rain by MB Parfums - Blood Orange | Geranium | Treemoss
Ingredients: Geraniol, Treemoss Extract, Citronellol, Linalol, D-Limonene, Citral, Farnesol
8 x 10ml/0.35 oz.
Selected and Decantedby: Hoohaa, Wadebridge House, 16 Wadebridge Square, Poundbury, Dorchester, DT1 3AQ
Inevitable Crimes of Passion
Regular price £150.00Inevitable Crimes of Passion is the perfume of a Henry James novel. It's not one specific book, but as every one of his stories involves at least one young innocent rich American being seduced by one or more older, impoverished, charming shameless Europeans, it’s the scent of outrageous seduction.
It starts with an invitation into the orangery, then to the parlour for cake and coffee, into the drawing room for cognac, then into the cellar never to be seen again.
The use of mushroom absolute in Inevitable Crimes of Passion creates a very unique effect that enhances the feeling of being in a dank cellar full of discarded, tattered velvet furniture, while also cranking up the volume on patchouli’s fantastic earthiness.
Notes:
Perfumer: Sarah McCartney, 2015
50ml / 1.7oz extrait de parfum
Ingredients: Ingredients: Alcohol, Parfum, Limonene, Farnesol, Citral
Montabaco Verano
Regular price £145.00Montabaco Verano is a flanker of Ormonde Jayne’s smash hit bestseller, Montabaco but with extra added grapefruit.
Most of the citrus smells you encounter in a perfume are super volatile, which is why they generally will not hang about for a long time. Grapefruit is a bit different because the smell of grapefruit in a fragrance is made with an ingredient called Methyl Pamplemousse. It brings all of the wonderfully fresh, tangy bite of grapefruit, and it lasts a lot longer than most of its natural citrus counterparts. It brings a refreshing waft of brightness to Montabaco.
Notes:
Perfumer: Geza Schön and Linda Pilkington, 2020
50ml/1.75oz extrait de parfum
Ingredients: Alcohol Denat. (SD Alcohol 40-B), Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Coumarin, Citral, Citronellol, Geraniol, Farnesol, Benzyl Alcohol, Benzyl Benzoate
Infatuated
Regular price £125.00This scent is an ode to all-consuming feeling, a momentary olfactory glimpse into the whirring thoughts of a lovelorn teenager driven to obsession by their teacher.
Rubber accords underpinned by dark woods and spicy leather lightened by the presence of pear, custard, powdery lavender and wet grass.
Notes
50ml / 1.7oz extrait de parfum
Ingredients: Alcohol denat, Parfum, Limonene, Coumarin, Linalool, Citronellol, Eugenol, Benzyl Benzoate.
Libertine
Regular price £125.00Dusky dark rose soaked in cognac and bitter orange flower, teased with soft worn leather, hot wax, spicy cumin, deep saffron and held down by amber and dark woods. Not for the faint of heart, but for the bold of spirit.
Notes
50ml / 1.7oz extrait de parfum
Ingredients: Alcohol denat, Parfum, Limonene, Hydroxycitronellal, Geraniol, Linalool, Citronellol, Cinnamal, Eugenol, Isoeugenol, Citral, Cinnamyl Alcohol, Benzyl Cinnamate, Farnesol, Benzyl Benzoate, Benzyl Alcohol
Devious
Regular price £125.00Spiced bergamot and bitter almonds, drunken by amaretto and cherry liquor, take the edge off the cyanide with their sticky sweetness. Warm notes of nutmeg and cardamom sink into the creaminess of tonka bean, vanilla and sandalwood.
Notes
50ml / 1.7oz extrait de parfum
Ingredients: Alcohol denat, Parfum, Coumarin, Limonene, Linalool, Anise Alcohol, Eugenol, Citral, Isoeugenol, Benzyl Cinnamate, Geraniol, Benzyl Benzoate, Citronellol, Benzyl Alcohol
Realist
Regular price £125.00Bright citrus notes mixed with a radiant, expansive yuzu for a head-clearing dreamscape swirled within a Sofia Coppola-esque gauzed haze of gentle green notes, pliant woods and murmur of incense from 100 meters off.
Realist is a bit of a contradiction within a collection based on contradictions. It’s a scent for a sun-blanketed nap in the grass on a warm day, dreaming of being in a far-flung location but waking up to finding it absolutely perfect right where you are.
Notes
50ml / 1.7oz extrait de parfum.
Ingredients: Alcohol denat, parfum, linalool, limonene, hexyl cinnamal, geraniol, citral, isoeugenol, coumarin, hydroxycitronellal, eugenol, cinnamyl alcohol, citronellol, alpha-isomethyl ionone, benzyl alcohol, benzyl benzoate, amyl cinnamal
Celadon
Regular price £118.00Celadon is Critical Theory disguised as perfume. It interrogates language, perception and suggestibility. It’s built around a hyper real lettuce accord surrounded by an impressionist landscape of cold abstract textures.
Our modern lexicon uses fruits in a complimentary way. For instance, “she’s a peach”; however, when it comes to vegetables, it’s a completely different story. Say, “she’s a potato”, and you’ll get a slap. But the iceberg realness in Celadon is fantastic - cool, crisp, and invigorating. And even though its execution is so exact, being that it’s within the context of a fragrance, your brain would probably never go to the vegetable aisle if it hadn’t been directed there. It could have just as easily been described as jade raindrops and nobody would think twice because it’s a fragrance.
Not only is this a brilliant and brave piece of perfumery that would not feel out of place amongst the best of Comme des Garcons, but it’s also playful, tongue-in-cheek and full of wit. We love it.
Notes:
Perfumer: Clara Weale, 2020
50ml / 1.7oz eau de parfum
Ingredients: Alcohol, Parfum, Propylene Glycol, Isopropyl Myristate, Limonene, Coumarin, Cinnamyl Alcohol
Evernia
Regular price £110.00For a die-hard fragrance fan, evernia prunastriis the stuff of legends. Most people know it as oakmoss, and some of the most groundbreaking perfumes in history, Chypre de Coty, Guerlain’s Mitsouko, Bandit from Robert Piguet and Balmain’s Vent Vert (to name just a few), were built on a backbone of oakmoss.
However it’s difficult to find classically structured chypre perfumes in modern perfume collections. Many people believe this is due to IFRA’s regulations which restrict the use of oakmoss; however, even at that small percentage, it’s still entirely possible to achieve the same level of character you’d find in fragrances decades ago. The issue is twofold. Get ready to grab your pearls and shoutquelle horreur.
When customers are shopping in boutiques and beauty halls for fragrance, the perfumes they’re spraying on the smelling strips have about 15 seconds to make a compelling impression to hopefully qualify for skin time. Chypres need a good few hours on skin to allow someone to fully appreciate the movement of their trajectory so they don’t really stand much of a chance in a space like Selfridges or Harrods. This has led to them falling out of fashion.
But Ormonde Jayne is staking a reclaim. Linda Pilkington in collaboration with perfumer Geza Schoen have taken a classic oakmoss accord redolent with the scent of tangled earth on the forest floor and centered it within a modern canvas of approachable, easy-wearing cashmeran and iso-e-super. Evernia is a thoroughly contemporary spin on one of perfumery’s most beloved ingredients.
Notes
Perfumer:Geza Schön and Linda Pilkington, 2021
50ml/1.75oz Eau de Parfum
Ingredients: Alcohol Denat, Parfum (Fragrance), Limonene, Linalool, Butylated Hydroxytoluene (BHT), Citral, Geraniol.
Bernadette Evelyn Margaret Theresa
Regular price £102.00A fragrant love letter dedicated to his mother, Bernadette Margaret Evelyn Theresa is a generous perfume abundant with radiant apricot and exotic florals on a transparent base of patchouli, resins, musks and woods.
BMET has a nod to the everything-and-the-kitchen-sink too ambers of the late 1970s and 80s, but the weight at which Freddie restrains the composition keeps it feeling fresh, modern and contemporary while still retaining a feeling of sepia toned nostalgia, warmth, comfort and heartfelt affection.
Notes
Perfumer: Freddie Albrighton, 2021
50ml / 1.7 oz eau de parfum
Ingredients: Alcohol Denat., Parfum, Isopropyl Myristate, Propylene Glycol, Amyl Cinnamal, Limonene, Geraniol, Linalol, Farnesol, Citral, Benzyl Salicylate, Citronellal, Eugenol, Benzyl Benzoate, Benzyl Alcohol, Coumarin, Hydroxycitronellal
11 Candles in Antwerpen
Regular price £102.00A classical white orchid bouquet, spiked with pink pepper, melts into a bed of dense, creamy candle wax and myrrh. A memory, a soft focused, glowing light - minimal, radiant, aery.
For perfume nerds like us, 11 Candles could be the fragrant lovechild of Cartier’s Basier Fou made by Mathilde Laurent and Olivia Giacobetti’s haunting incenses, Passage d’Enfer for L’Artisan Parfumeur and L’Ether for IUNX.
It’s a stunning fragrance that dances between different weights and textures and wears on the skin like a smoked veil.
Notes
Perfumer: Freddie Albrighton, 2021
50ml / 1.7oz eau de parfum.
Ingredients: Alcohol Denat., Parfum, Isopropyl Myristate, Propylene Glycol, Limonene, Geraniol, Linalol, Benzyl Cinnamate, Hydroxycitronellal, Benzyl Benzoate, Benzyl Alcohol, Eugenol, Farnesol, Benzyl Salicylate
Thurible
Regular price £100.00Imagine the hot metal censer swings on chains as warm; spice smoke pervades the basilica. Yes, the giant metal spiky incense holder. Hold tight; we're getting our vestment on.
Incense dances with the scent of old wooden pews permeating the air, enveloping the dark wooden pews. A hymn is heard in the distance, echoing in the arches.
It is a pleasure to have Thurible in our collection - a stand out classic from Rook.
Notes:
Ingredients
Alcohol Denat, Parfum, Isopropyl Myristrate, Propylene Glycol, Cinnamal, Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Citronellol, Eugenol, Geraniol, d-Limonene.
The Optimist
Regular price £95.00Real optimism is about more than just something to make you smile. It’s about more than just having a giggle. The top-to-bottom woods explored in Vaunt’s The Optimist is an uber intelligent spin on the subject that will make you think twice.
Woody smells make us think about trees. Trees are great. But, trees also have deep roots, they stand tall and reach way up into the sky. Trees are tenacious, strong and reassuring.
And that’s what The Optimist evokes for us. Mix in a dash of understated sophistication, and you’ve got one cracking perfume.
So, throw those shoulders back. Head up. Go get ‘em, tiger.
Notes:
Perfumer: Sarah McCartney, 2019.
50ml / 1.7oz eau de parfum.
Ingredients: Alcohol (denat), Parfum, Linalool, Geraniol, Limonene, Benzyl Benzoate.
Monomaniac
Regular price £95.00Compulsively focused and pure. Enduring, like your best ideas.
Smoke and leather with an earthy moss base. Grounded with staying power.
Ingredients: Alcohol (denat), Parfum, Linalool, Benzyl Benzoate, Citral, Benzyl Salicylate, Farnesol, Geraniol, Benzyl Alcohol, Eugenol, Isoeugenol.
Equals Eleven
Regular price £95.00Adding up to more than the sum of its parts, Equals Eleven is positivity in a bottle.
Aquatic notes. Fresh, focused and ready for the next challenge.
Ingredients: Alcohol (denat), Parfum, Coumarin, Hydroxycitronellal, linalool, Limonene, Citronellol, Geraniol, Eugenol, Citral.
At HOOHAA, FOMO’s a no-no.
At the end of each month, you’ll be able to buy a super spiffy 10ml bottle of the perfumes featured in all three drops.
In our new series of interviews we meet some of the best up and coming perfumers. Read how we got on chatting with Maya Njie.
For many people buying a new perfume can be a daunting experience.