Not planning to be home until tomorrow morning? Try one of these.


Not planning to be home until tomorrow morning? Try one of these.
Monomaniac
Regular price £95.00Compulsively focused and pure. Enduring, like your best ideas.
Smoke and leather with an earthy moss base. Grounded with staying power.
Ingredients: Alcohol (denat), Parfum, Linalool, Benzyl Benzoate, Citral, Benzyl Salicylate, Farnesol, Geraniol, Benzyl Alcohol, Eugenol, Isoeugenol.
Carduus
Regular price £84.00Carduus is an olfactory witch’s brew full of jagged leaves and dried, herbal bouquets over medicinal botanicals. Conjuring images of untold ceremony and bygone ritual.
Notes:
Perfumer: Euan McCall, 2019.
30ml / 1oz eau de parfum.
Ingredients / Allergens: Alcohol Denat., Parfum (Fragrance), Dipropylene Glycol, Treemoss Extract (Evernia Furfuracea Extract), Eugenol, Geraniol, Linalool, d-Limonene, Benzyl Benzoate, Farnesol, Citral.
Los Angeles
Regular price £65.00Tuberose, bruised fruits, sun-scorched streets under popped neon lights. A midnight drive through the seedy underbelly of LA.
Los Angeles won the award for Best Niche Fragrance at the 2020 Pure Beauty Global Awards.
Notes:
Perfumer: Karine Chevallier, 2019.
30ml / 1oz eau de parfum.
Ingredients: Alcohol Denat, Aqua (Water), Parfum (Fragrance), Benzyl Alcohol, Geraniol, Coumarin, Limonene, Eugenol, Hydroxycitronellal, Isoeugenol, Linalool
Badawi
Regular price £110.00Oud fragrances have become so ubiquitous they’ve almost become a genre unto themselves. A lot of them are followed by words like “extreme”, “noir” or “intense” (sometimes all three at once) and are so loud they announce your arrival while you’re still miles away.
Badawi is an oud that isn’t an oud. It’s made with Gahrau Buaya, which has come to be known as white oud. It’s harvested from an entirely different species of tree. But Badawi utilises a clever roster of smells to create a trajectory of aromas you’d find in oud. A cool, piney whir of cardamom and sweet, tea-like smell of davana lend a cool richness to earthy woods dripping with immortelle’s honeyed sweat.
Notes
50ml / 1.7oz eau de parfum.
Ingredients: Alcohol, Denat. Parfum, Aqua, Geraniol, Linalool, Limonene, Coumarin, Farnesol, Benzyl Salicylate, Citral, Eugenol, Citronellol, Benzyl BenzoatePlayalinda
Regular price £160.00Playalinda: a perfume about memory
The day you'll encounter in Playalinda is dreamy, witnessed through the haze of memory. It leads with hyper realistic, sun-warmed peach rendered through generous doses of osmanthus and full-bodied jasmine sambac. Also featured is the dirty-hair aspect of ambrette seed undergirded by familiar, grounding patchouli and vetiver. A gentle touch of sulfuric white grapefruit affords the composition a deeply human smell of skin bronzed and kissed with sweat under the day's hot sun.
And it's in Playalinda's musty base full of smoke, the inky heft of oakmoss and brine of fresh seaweed washing ashore. The glorious yet underutilized choya nakh, made from crushed and toasted seashells, reinforces Playalinda's dreamy memoryscape by the sea.
The real Playalinda is a nude beach sat on immaculate and pristine land's end. Among its many charms is a paradox: it is so untouched by modern development, yet so close to some of the most advanced technology on earth—rocket launchpads—that it seems to exist independent of time.
Notes
Perfumer: Carter Weeks-Maddox, 2020.
50ml / 1.7 oz | 15ml / .5 oz eau de parfum.
Ingredients: Parfum, Alcohol Denat., Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Cinnamal, Citral, Citronellol, Eugenol, Isoeugenol, Limonene, Linalool, Evernia prunastri (Oakmoss Extract).
At HOOHAA, FOMO’s a no-no.
At the end of each month, you’ll be able to buy a super spiffy 10ml bottle of the perfumes featured in all three drops.
In our new series of interviews we meet some of the best up and coming perfumers. Read how we got on chatting with Maya Njie.
For many people buying a new perfume can be a daunting experience.