Invest in the future of fragrance discovery.
Crowdfunding campaign coming soon ...
We're redefining perfume discovery
We’ve built a service that helps people discover new and niche perfumers from all over the world, giving monthly access on subscription to unique, premium products at a fraction of the retail price.
Our mission is to bring a new generation of small-batch fragrance and beauty brands to consumers and celebrate the work that is rarely seen.
We want to make fragrance discovery easy and fun, by breaking down barriers and bringing fragrance into people’s homes. There’s just too much choice. And finding it in-store is just not fun. So we’ve created HOOHAA to address these issues.
Fragrance by subscription helps you discover and test new scents over a longer period of time in a much nicer place - your home.
Our partners have individual stories to tell, just like our customers. And we’re here to make the connection between those two sides.
With crystal clear descriptions, simple labelling and our feet planted firmly on the ground, we’re chucking out the hoohaa and meaningless drivel.
We’ve assembled a range of awe-inspiring, artisanal and niche fragrances.
Celebrating expert craftsmanship, adventurous combinations and undying passions.
We’ll help you decide which one is right for you. When. And why.
Here’s to fine fragrances. Without the b******s.
An investment that doesn't stink
The fragrance industry hasn’t kept pace with the world of online retail & mass perfumes are declining.
Today’s consumers want more authentic, transparent brands as the premium market looks set to accelerate over the next 5 years. And Fragrance is a multi-billion pound industry with the UK a major player.
But niche fragrance is costly and hard to find, even in large cities.
That’s why we created HOOHAA, a progressive fragrance retail experience.
We offer premium, niche fragrances on subscription, via our web-based platform. A curated sampling service helps customers make informed choices at an affordable price point. With new drops monthly, customers pick an Edit, for £14.95 per month and we do the rest. Delivering premium fragrances in minimal sustainable packaging.
This service is a win for our brand partners too. HOOHAA provides access to new audiences, increased brand awareness & soon, valuable customer insights on preferences and reviews.
Since launch, we’ve proven the concept, hitting targets, with over 500 subscriptions & £150k raised. Achieving healthy MoM growth, and featured in Grazia, Stylist, The Guardian & The FT
Now we’re raising to fuel growth by developing technology IP, customer acquisition, new hires & range expansion.
Investments of this nature carry risks to your capital. Please Invest Aware. Capital at Risk.