Stories

At HOOHAA, we're proud to recognise the talents and work of female creators, and be able to give ...

Oh you lucky thing, you. Escaping the dreariness of Britain in January for warmer climes is the o...

How would you describe .Oddity to your friends and family?Oddity is a brand of artistry. From the...

Following the sell-out success of our first HOOHAA Edition fragrance, Cosmic Incense, last Decemb...

We’re so excited to be sharing Tistar with our subscribers this month. Can you take us right back...

How long have you been working with fragrances? Please tell me the story behind creating Aqua dos...

We’re so excited to be sharing Sous Bois with our subscribers this month. Can you take us right b...

We’re so excited to be sharing Woody with our subscribers this month. Can you take us right back...

We’re so excited to be sharing Badawi with our subscribers this month. Can you take us right back...

Over the past few months, some of our subscribers may have noticed that we went down a new route ...

We’re so excited to be sharing DŪMBO with our subscribers this month. Can you take us right back ...

As the world tries to be more conscious of what it consumes, uses, and manufactures, where does t...

We’re so excited to be sharing Contradictions with our subscribers this month. Can you take us ri...

Choosing a fragrance is hard enough at the best of times, especially online. Separating notes fro...

Could you tell us a bit about your background at L’Artisan Parfumeur and what that involved? I wa...

Niche Perfumes vs Designer Perfumes When most of us make our first forays into the fragrance worl...

Meet Your Maker - Dan from Soma Parfums  We sat down with Dan from Soma Parfums to discuss his ...

How To Choose a Perfume Online Walking through a beauty hall or fragrance shop, picking out a fav...

Meet Your Maker: Winder Ton of Urania’s Children We sat down with Winder Ton for a catch-up about...

Alternative Summer Scents Ahh, The Great British Summer… Pimm’s and bangers on the barbeque, fres...

To celebrate Father's Day this year we sat down with one of our lovely subscribers to find our wh...

Perfume is not an invention of the 20th century. On the contrary, its origins go as far back as 1...

Decades ago, everyone had a signature scent. Mum wore Shalimar. A best friend in high school reli...

We sat down with Linda Pilkington to discuss the joys and changes within the fragrance industry s...

Now that we’re fast approaching spring and the warmer months ahead, your current winter favourite...

If you missed our International Women's Day Webinar, here are the best bits... International wome...

To celebrate Mother's Day we asked two of our favourite HOOHAA Mums to tell us all about their re...

We sat down to ask Marina Barcenilla, the nose behind AromAtom and Marina Barcenilla Parfums all ...

Karine Chevallier is the perfumers behind March's Easy Does it fragrance, Istanbul by Gallivant. We sat down with her to discuss her training, career and inspirations.

We sat down with Sarah McCartney of 4160Tuesdays to talk about her journey and process. What was ...

It’s here, the most dreary day of the year. Blue Monday. This time of year can be tough for many ...

At HOOHAA, we believe all fragrance is for everyone.  But we get it, sometimes you just want some...

At HOOHAA, we believe all fragrance is for everyone.  Which is why we’ve picked out our favourite...

At HOOHAA, we believe all fragrance is for everyone.  But we get it, sometimes you just want something that hits those more traditional notes and ingredients. So here are our picks of the best fragrances for Her, or at least those of you who want to smell like Her.